Key Takeaways
- AI is already reshaping private practice—adoption success depends on choosing tools that integrate seamlessly and deliver measurable results.
- Automation reduces burnout and billing risk, giving providers more time to focus on care and documentation accuracy.
- ObGyn-Cloud’s All In Intelligence represents the future of AI in medicine: intelligent workflows designed by physicians to remove the barriers that keep doctors from care.
- Learn more about how All In Intelligence helps practices work smarter.
Artificial intelligence is now part of everyday conversation across industries, and women’s healthcare is no exception. From scheduling and documentation to coding, AI is rapidly transforming how OB/GYN practices operate.
But fast adoption brings new challenges. Which AI tools actually work in a clinical setting? Do they streamline your day or complicate it? And which claims are more marketing than medicine?
During AI in Medical Practices: What Works and What’s Just Hype, Dr. Michael Dunn, CEO of Gateway Urgent Care and board member of the Arizona Medical Association, joined Adam Finzen, DPM, Director of Business Development at WRS Health, to help providers navigate the fast-changing AI landscape.
The session explored real-world results, common pitfalls, and why meaningful AI for OB/GYN starts with workflows that reflect how clinicians truly work.
Here are five insights from the discussion—and how you can put them into practice.
Table of Contents
1. The OB/GYN AI Market Is Growing Fast—But Not Everything Delivers Value
AI has reached a turning point in women’s healthcare. A 2025 survey of 43 U.S. health systems found that every organization had implemented some form of ambient AI documentation tool, but only 53% reported strong success with it.
As Dr. Dunn explained, the boom has created “AI inflation”—a rush of new products that sound impressive but offer limited integration or proof of value.
Put It Into Practice:
When assessing AI solutions, focus on measurable improvements—time saved, denials reduced, or greater accuracy. The best systems integrate into your existing EHR. If the benefits aren’t clear from the start, move on.
2. Private Practices Need AI to Stay Competitive
AI for OB/GYN is becoming essential, not optional. Insurance companies are already using algorithms to pre-screen and downcode claims, leaving providers at a disadvantage. To maintain financial stability, practices need to match that efficiency.
Dr. Dunn shared that clinics using AI for coding support, pre-encounter documentation, and claim preparation see fewer denials and faster payments. Automating tasks like pre-visit chart prep and audit documentation helps providers recover hours each week—time that can go back to patient care.
Put It Into Practice:
Pinpoint where your administrative bottlenecks occur—documentation, coding checks, or eligibility verification. Introducing AI in those areas will yield the fastest return in time and revenue.
3. What’s Actually Working Right Now
AI success stories in medicine aren’t coming from massive platforms trying to do everything at once. They’re coming from targeted, specialty-specific tools that solve defined problems.
Dr. Dunn highlighted several proven examples:
- Ambient listening (AI Scribes): Automatically capture visit notes through secure, real-time transcription, reducing documentation time.
- Coding Assistants: Recommend codes based on documented care, improving accuracy and compliance.
- AI Search and Summaries: Quickly surface relevant details from incoming CCDAs and external records, giving providers the data they need in seconds.
- Mobile AI Apps: Extend secure access to charts, telehealth sessions, and prescribing tools.
- Patient Intake Assistants: Streamline registration by guiding patients through digital forms before appointments.
Dr. Dunn noted that integration determines whether AI succeeds or fails. Systems built directly into the EHR enhance efficiency; those operating separately disrupt it.
Put It Into Practice:
Choose AI that fits into your daily workflow, not around it. The most effective tools enhance your work quietly, without changing how you deliver care.
4. The Hype to Avoid in AI for OB/GYN
Not all AI is worth your time or budget. Dr. Dunn urged practices to be cautious of:
- Predictive diagnosis agents that promise to “replace” physician reasoning
- Generic tools not tuned for specialty workflows
- Add-on subscriptions that don’t connect with your EHR
- Broad claims of saving time and money with no data to back them up
These solutions often fall short when measured against real-world demands. The goal isn’t to replace clinicians—it’s to support them with clarity, accuracy, and efficiency.
Put It Into Practice:
Ask every vendor direct questions: How will this save me time? Can you show results from a similar practice? Look for transparency, not marketing language.
5. Intelligent OB/GYN AI Removes Barriers for Providers
The best AI solutions don’t stand out—they blend in. ObGyn-Cloud’s All In Intelligence is built on that idea, embedding smart automation directly into your daily operations.
From documentation and chart prep to billing and scheduling, intelligent agents streamline repetitive work, reduce clicks, and surface critical information right when it’s needed. Developed by physicians for physicians, these tools return time to care and simplify complex workflows.
As Dr. Dunn put it, “AI should take away friction, not add it.”
Put It Into Practice:
Review your workflow and note where delays or bottlenecks occur. Those are your opportunities to apply embedded AI for maximum impact.
Intentional AI Can Support Real World Care
The lesson from Dr. Dunn’s session is straightforward: adopting AI isn’t about chasing trends—it’s about using it intentionally.
In women’s healthcare, the practices that will benefit most are those that implement practical, evidence-based tools designed to improve both clinical and operational outcomes.
AI can’t replace the compassion that defines OB/GYN care, but it can give it more room to thrive.
With All In Intelligence, ObGyn-Cloud helps providers simplify their day, connect their systems, and focus on what matters most—delivering exceptional patient care.
